Producing For an International Audience

Trista Suke - BBC
Jake Macfarlane's picture Jake Macfarlane 2 years 7 months ago

Finding content created only for international audiences wasn't an easy task to do. After

hours of research and backtracking I came to the realization that most producers, if not

all, have a certain audience in mind whether it be based on culture, age, gender or

country as it is certainly a much easier, more practical means of producing when

creating multimedia content. However, it was when I was stumbled upon BBC World

Service Radio that my mind altered and eyes opened. A news service available on tv,

radio and online that provides programmes in 28 languages?? What a great way to

bring different people together and allow for listeners to have a better sense of the world

we live in. I eagerly clicked the "Listen Live" tab and a voice dressed with a British

accent sounded through my speakers. A scientist with name of Professor Adam Hart

was interviewing a Russian professor on the uproar of tree diseases in Southern

Russia. He went on to discuss the anatomy of dinosaurs and the unusual ways in which

they moved from place to place. Soon after the science segment finished played a

news/history story on Mother Teresa presented by an Indian women. Sadly I did not

catch her name; her story stole my full attention. She spoke on Mother Teresa's work in

India and how she left her nunnery in order to live in the slums of Calcutta, one of

India's most corrupt areas. An hour and a half later I found myself cleaning my room

with BBC World Service in the background, not once redirecting my attention from the

wide arrange of radio hosts and stories. I heard Egypt's perspective on Donald Trump,

listened to a New Zealander speak on his atlantic journey in a self-made boat, and

overheard a segment on different blind communities from around the world. Honestly, I

can't remember the last time I felt so bombarded with such a huge variety of information

and actually paid attention. Who needs school when you have BBC World Service



Being the first time attentively giving attention to a program directed at an

international audience, I had no idea what to expect. How could could a single radio

station appeal to people of all kinds? Now I know. BBC does an amazing job at

connecting people from opposite sides of the world and making everyone feel included.

The service touches on all areas within news, education, entertainment and general

areas of life allowing people to acknowledge we are more alike than we think. I believe

all Canadians should give this radio station a listen because it is so important to step out

of the bubble we easily get comfortable in and take note of what's going on in the world

around us. I am so grateful to have discovered this program, I have bookmarked it on

my laptop and will listen to it every morning while I am eating breakfast. With 146

programmes to offer, in 28 languages, 24 hours of the day there is never a dull moment.

Do yourself a favour and google BBC World Service, you won't be bored!